Data protection

Privacy Policy

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Smart Sleep GmbH, Alte Gießerei 6-14, 40699 Erkrath Germany, Tel.: +49 (0)211 / 9507440, email: info@smartsleep.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 The person responsible has appointed a data protection officer who can be reached as follows:

Smart Sleep GmbH

Alisia Steiner
Old Foundry 6-14

40699 Erkrath

Tel.: +49 (0)211 / 9507440
Email: info@smartsleep.de

1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Used browser
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) hosting

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and the presentation of the online shop based on processing on our behalf. All data collected on our website is processed on Shopify's servers. Shopify uses appropriate technical and organizational measures to ensure that data is only processed within the EU/EEA. With regard to the theoretical possibility of access by the Canadian parent company, Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, the European Commission has issued an adequacy decision for Canada, which determines that an appropriate level of data protection is guaranteed. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz and here: https://www.shopify.de/legal/privacy/customers

4) Cookies

We use so-called cookies Cookies are small text files that are stored on the end device used and stored by the browser. Cookies serve to make our offer more user-friendly, effective and secure. There are different types of cookies that are used for different purposes.

Some cookies ensure that our offers work properly or that you are recognized on your end device after successful registration ("necessary" cookies). By placing these necessary cookies, we make it easier for you to visit our offers and use the services available there. Other cookies are placed to analyze user preferences and thus improve our offers ("enhanced cookies").

We only set non-essential cookies with your consent. When you visit our offers for the first time, a pop-up with an explanation about cookies is displayed. As soon as you click on the corresponding consent button, you agree that we use the selected cookies, which are described in the pop-up and in this data protection declaration.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. We would like to point out that the functionality of this website may be restricted if cookies are deactivated.

If personal data is processed when using "necessary" cookies, this is based on the legal basis of Article 6 (1) sentence 1 lit. f GDPR due to legitimate interests in quality assurance and a technically flawless presentation of the website. The processing of personal data when using so-called "extended cookies" is based on your consent (legal basis: Art. 6 Para. 1 S. 1 lit. a DSGVO). Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Otherwise, Article 6 (1) (a) GDPR serves as the legal basis. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Article 6 Paragraph 1 Letter b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract.After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part became

7) Use of your data for direct marketing

7.1 Subscription to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly e-mail you offers for goods or services from our range that are similar to those you have already purchased . According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You only incur transmission costs for this according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3 Newsletter dispatch via Klavio
Our e-mail newsletter is dispatched via the technical service provider Klavio, Inc., 125 Summer St, Floor 6 Boston, MA 02111 United States (https ://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit.f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system
Klavio uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. With the help of the web beacons, Klavio automatically creates general, non-personal statistics about the reaction behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better alignment with recipient interests, the web beacons in accordance with Art. 6 Para. 1 lit f GDPR also collect data on the respective newsletter recipient (mail address, Time of retrieval, IP address, browser type and operating system) and used. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp to automatically generate statistics that show whether a specific recipient has opened a newsletter message.
If you want to deactivate the data analysis for statistical evaluation purposes , you must unsubscribe from the newsletter.
Klavio can also use this data in accordance with Art , from which countries the recipients come. However, Klavio does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
To protect your data in the USA, we have a data processing agreement with Klavio ("Data Processing Agreement") based on the standard contractual clauses of the European Union Commission completed to enable the transfer of your personal data to Klavio. If you are interested, this data processing contract can be viewed at the following Internet address: https://www.klaviyo.com/privacy/dpa/. Please note that your data is usually transferred to a Klavio server in the USA and stored there. To ensure an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses. You can view Klavio's privacy policy here: https://www.klaviyo.com/privacy/policy

7.5Advertising by post

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your To save job, industry or business titles in accordance with Article 6 Paragraph 1 Letter f GDPR and to use them to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

7.6 Goods availability notification by email

If we offer the option of informing you by e-mail about the time of availability for selected items that are temporarily unavailable in our online shop, you can register for our e-mail notification service for the availability of goods If you register for our e-mail notification service for product availability, we will send you a one-time e-mail message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to click a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later date to be able to understand. The data collected by us when you register for our e-mail notification service for the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration .

8) Data processing for order processing

8.1 To process your order, we work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institute as part of the payment process, provided this is necessary for the payment process. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

8.2 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we pass on the information you provide during the ordering process together with the information about your order in accordance with Article 6 (1) (b) GDPR.Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this. You can find further information about the data protection regulations of Amazon Payments at the following Internet address: https://pay.amazon.com/de /help/201751600

- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function Your end device operated with iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to protect your transactions. To release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your terminal device.
For the purpose of payment processing, your details will be communicated during the ordering process information along with the information about your order is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para 1 lit. b GDPR.
Apple retains anonymized transaction data, including approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
If you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow payments on Mac".
For more information about data protection with Apple Pay, visit the following Internet address: https://support.apple.com/de-de /HT203027

- Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter " Klarna"). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data relating to the order will be processed (e.g. invoice amount, item, type of delivery) to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Art. 6 (1) (a) GDPR during the ordering process.You can see here which credit agencies your data can be forwarded to:
https://cdnklarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values ​​( so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https:/ /cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal /terms/0/de_at/privacy
treated.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we will pass your payment data to PayPal (Europe) as part of the payment process. S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to use the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Purchase on invoice" or "installment payment" via PayPal before carrying out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time object by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Mollie Payments
We use the payment service provider "Mollie", Mollie HQ. Keizersgracht 126, 1015CW Amsterdam, The Netherlands. If you select a payment method offered via the "Mollie Payments" payment service, the payment will be processed by the payment service provider Mollie B.V. , Keizersgracht 126, 1015 CW Amsterdam, the Netherlands (hereinafter: "Mollie"). The individual payment methods offered via Mollie are communicated to the customer in the seller's online shop. These are iDEAL, Giropay, credit card, Apple Pay and Klarna.To process payments, Mollie can use other payment services for which special payment conditions may apply, to which the customer may be informed separately. Further information on "Mollie Payments" is available online at https://www.mollie.com/de.


- SOFORT
If you select the "SOFORT" payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will send your payment during the ordering process pass on the information provided together with the information about your order in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com/sofort/datenschutz.

9) Contact for review reminder

Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address as a one-time reminder to submit a rating of your order for the rating system we use, provided you have given us your express consent to do so during or after your order pursuant to Article 6 (1) (a) GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

10) Online Marketing

10.1 Facebook pixel for the creation of custom audiences with extended data comparison
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data comparison, which is used by the Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on his express consent, when a user clicks on an advertisement placed by us on Facebook, the URL of our linked An addition is added to the page by Facebook pixels. Then, after forwarding, this URL parameter is written to the user's browser by cookie, which our linked page sets itself. In addition, specific customer data such as the e-mail address that we have on our with the Collect Facebook ad linked website during transactions such as purchases, account logins or registrations (ext iterated data comparison). The cookie is then read by the Facebook pixel and enables the data, including specific customer data, to be forwarded to Facebook. The information generated by Facebook is usually transmitted to a Facebook server and stored there. This can also result in transmission to the Facebook Inc. servers in the USA. To ensure an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union. In addition, we carry out a risk analysis on a case-by-case basis in order to ensure data protection that goes beyond the standard contractual clauses.
With the help of the Facebook pixel with extended data comparison, Facebook is on the one hand able to use the visitors of our online offer as a target group for the presentation of ads ( so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data synchronization in order to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g.Interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.
All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent has been given in accordance with Article 6(1)(a) GDPR. . You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie that deactivates Facebook pixel tracking by clicking on the link below:
Deactivate Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.

10.2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad served by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.If you do not wish to participate in the tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We only use Google Ads with your consent in accordance with Article 6 (1) (a) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US. To ensure an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com /settings/ads/plugin?hl=de

Please note that certain functions of this website may not work or only to a limited extent if you have deactivated the use of cookies.

Insofar as this is legally required, we have obtained your consent in accordance with Article 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

10.3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing takes place on the basis of your consent in accordance with Article 6 (1) (a) GDPR.

In addition, GMP can use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, goes to the advertiser's website and buys something through that website. According to Google, GMP cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you as follows according to our state of knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and save your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come in the US. To ensure an appropriate level of data protection, the provider has the so-calledStandard contractual clauses of the European Union implemented In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

If you wish to object to this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https:/ /www.google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can find out more about the setting of cookies and make your desired settings from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

You can find more information about the data protection regulations of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Article 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

10.4 Google Maps

For the visual representation of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.

10.5. YouTube Video Plugin

In order to integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only when playing a video.

11) Web Analytics Services

Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. To ensure an appropriate level of data protection, the provider has implemented the so-called standard contractual clauses of the European Union.In addition, we carry out a risk analysis on a case-by-case basis in order to ensure data protection that goes beyond the standard contractual clauses
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide additional information on website use and to provide us with services related to internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to opt- Set an opt-out cookie that will prevent future detection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again ): Disable Google Analytics
You can find more information about Google (Universal) Analytics here: https://policies.google.com/privacy?hl=de&gl=de
This website uses Google Analytics as an extension also the service Google Signals. With Google Signals we can have cross-device reports created by Google (so-called "Cross Device Tracking"). If you have activated "personalized ads" in your settings in your Google account and you have linked your Internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. The processing takes place in accordance with Art. 6 (1) (a) GDPR on the basis of your consent.

12) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of your consent in accordance with Article 6 Paragraph 1 lit account is linked and information from their Google account is used to personalize ads they view across the web.In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data to Google Analytics data, to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb /
Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, the provider has implemented the so-called standard contractual clauses of the European Union to ensure an appropriate level of data protection. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses. You can view further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/.

14) Tools and Miscellaneous

14.1 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US. Insofar as data is transferred to the USA, the provider has implemented the so-called standard contractual clauses of the European Union to ensure an appropriate level of data protection. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Article 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

14.2 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google through the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to take part in a Google email survey. If you give your consent in accordance with Article 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed on our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US. Insofar as data is transferred to the USA, the provider has implemented the so-called standard contractual clauses of the European Union to ensure an appropriate level of data protection. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

Further information on Google's data protection in connection with the Google customer reviews program can be found under the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more about Google Seller Ratings privacy at this link: https://support.google.com/google-ads/answer/2375474

14.3 Loyalty Lion

Our website uses Loyalty Lion. This is a tool that we use to provide loyalty points to our customers and give them the opportunity to receive rewards. For more information on how Loyalty Lion handles user data, visit: https://loyaltylion.com/privacy

14.4. Hotjar

For the purpose of website analysis, technology from Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar") automatically collects data (IP address, time of visit , device and browser information as well as information about your use of our website) is collected and stored, from which user profiles are created using pseudonyms. Cookies can be used. The pseudonymised user profiles are not merged with personal data about the bearer of the pseudonym without a separate, express consent. Hotjar works for us on our behalf.

14.5. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order has been placed.

This serves to safeguard our overriding legitimate interests in optimal marketing by enabling secure shopping in accordance with Article 6 (1) sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of an order processing by a CDN provider (Content Delivery Network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call Analysis of security vulnerabilities stored in a security database. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered to use them. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you are already registered as a buyer for product use is automatically checked using a neutral parameter, the e-mail address hashed using a cryptological one-way function. Before it is sent, the e-mail address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.

14.6. Social Media

14.6.1 Social media plugins from Facebook, Instagram, LinkedIn, Pinterest

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. There you can, for example, press the Like or Share button.

14.6.2 Our online presence on Facebook, Instagram, Youtube, Pinterest, Linkedin, Xing

If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit Automatically collected and stored for advertising purposes, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of the providers linked below. If you still need help with this, you can contact us.

Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a Server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (Insights data information), see here.

Privacy Policy: https://www.facebook.com/about/privacy/

Opt-out: https://www.facebook.com/settings?tab=ads

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (Insights data information), see here.

Privacy Policy: https://help.instagram.com/519522125107875

Opt-out: https://help.instagram.com/519522125107875

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de

Opt-out: https://adssettings.google.com/authenticated

Pinterest is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Privacy Policy: https://about.pinterest.com/de/privacy-policy

Opt-out: https://about.pinterest.com/de/privacy-policy

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is usually transferred to a server of the LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Xing is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.

Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung

Opt-out: https://privacy.xing.com/de/datenschutzerklaerung/which-rechte-koennen-sie-gelten-machen/widersprechensrecht

This is necessary for the fulfillment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order and the transactional evaluation services in accordance with Article 6 (1) sentence 1 lit. f GDPR. Further details, including objections, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Article 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if not have been collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to information about the guarantees pursuant to Art. 46 GDPR forwarding your r data exist in third countries;
  • Right to rectification in accordance with Art. 16 GDPR:You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
  • Right to erasure in accordance with Article 17 GDPR:You have the right to request the erasure of your personal data if the requirements of Article 17 (1) GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the correctness of your data, which you dispute, is checked if you request deletion of your data due to inadmissible data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation , as long as it is not certain whether our legitimate reasons prevail;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you has been disclosed have been informed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
  • Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to have it transmitted to another person responsible to demand, as far as this is technically feasible;
  • Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future.In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR PREVIOUS LEGAL INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of the storage of personal data is measured based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed within the framework of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill the contract or contract initiation are required and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can prove compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data is processed for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right of objection under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed

.