Data protection

1) Information about the collection of personal data and contact details of the person responsible

1. 1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about dealing with your personal data when using our website. Personal data is all data with which you can be personally identified.

1. 2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Smart Sleep GmbH, Alte Gießerei 6-14, 40699 Erkrath Germany, Tel. : +49 (0)211 / 9507440, email: info@smartsleep. en The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1. 3 The person responsible has appointed a data protection officer who can be reached as follows:

Smart Sleep GmbH

Dr. Markus Dworak
Old Foundry 6-14

40699 Erkrath

Phone : +49 (0)211 / 9507440
email: info@smartsleep. en

1. 4 For security reasons and to protect the transmission of personal data and other confidential content (e.g. B. Orders or inquiries to the person responsible) an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called. "Server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Used browser
Operating system used
IP address used (possibly : in anonymized form)

The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) hosting

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. Shopify uses appropriate technical and organizational measures to ensure that data is only processed within the EU/EEA. With regard to the theoretical possibility of access by the Canadian parent company, Shopify Inc. , 150 Elgin St, Ottawa, ON K2P 1L4, Canada, the European Commission has issued an adequacy decision for Canada, which states that an adequate level of data protection is guaranteed. For more information about Shopify's privacy policy, visit the following website: https://www. shopify. de/legal/datenschutz and here: https://www. shopify. de/legal/privacy/customers

4) Cookies

We use so-called cookies. Cookies are small text files that are stored on the end device used and stored by the browser. Cookies serve to make our offer more user-friendly, effective and secure. There are different types of cookies that are used for different purposes.

Some cookies ensure that our offers work properly or You will be recognized on your end device after successful registration (“necessary” cookies). By placing these necessary cookies, we make it easier for you to visit our offers and use the services available there. We place other cookies to analyze user preferences in order to improve our offers ("enhanced cookies").

We only set non-essential cookies with your consent. When you visit our offers for the first time, a pop-up with an explanation about cookies is displayed. As soon as you click on the corresponding consent button, you agree that we can use the cookies you have selected, which are described in the pop-up and in this data protection declaration.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. We would like to point out that the functionality of this website may be restricted if cookies are deactivated.

If personal data is processed when using "necessary" cookies, this is based on the legal basis Art. 6 para. 1 p. 1 lit. f GDPR due to legitimate interests in quality assurance and a technically flawless presentation of the website. The processing of personal data when using so-called "extended cookies" is based on your consent (legal basis: Art. 6 para. 1 p. 1 lit. a GDPR). Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

When contacting us (e.g. B. via contact form or e-mail) personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is used solely for the purpose of answering your request. stored and used for establishing contact and the associated technical administration. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Otherwise, Art. 6 para. 1 lit. a GDPR as the legal basis. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above. G address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part became.

7) Use of your data for direct marketing

7. 1 Subscription to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. To send the newsletter, we use what is known as Double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7. 2 Sending the email newsletter to existing customers

If you give us your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services. services, such as those already purchased, from our range by e-mail. For this we have to according to § 7 para. 3 UWG do not obtain separate consent from you. The data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this, you only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7. 3 Newsletter dispatch via Klavio
Our e-mail newsletter is dispatched via the technical service provider Klavio, Inc. , 125 Summer St, Floor 6 Boston, MA 02111 United States (https://www. klaviyo. com/), to which we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system.
Klavio uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or Tracking pixels, which represent one-pixel image files stored on our website. In this way it can be determined whether a newsletter message has been opened and which links, if any, were clicked. With the help of the web beacons, Klavio automatically creates general, non-personal statistics about the reaction behavior to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better alignment with recipient interests, the web beacons in accordance with Art. 6 para. 1 lit f GDPR but also data of the respective newsletter recipient (mail address, time of retrieval, IP address, browser type and operating system) and used. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp to automatically generate statistics that show whether a specific recipient has opened a newsletter message.
If you want to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Klavio can also use this data in accordance with Art. 6 para. 1 lit. f DSGVO itself due to its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example to determine which countries the recipients come from. However, Klavio does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with Klavio based on the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to Klavio. If you are interested, this data processing contract can be viewed at the following Internet address: https://www. klaviyo. com/privacy/dpa/. Please note that your data is usually transferred to a Klavio server in the USA and stored there. To ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses. You can view Klavio's privacy policy here: https://www. klaviyo. com/privacy/policy

7. 5 Advertising by mail

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your Job, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

7. 6 Goods availability notification by email

If we offer the option of informing you by e-mail about the time of availability for selected items that are temporarily unavailable in our online shop, you can register for our e-mail notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. The provision of further data is voluntary and will be used to address you personally. To send this notification, we use the so-called Double opt-in procedure. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later date to be able to understand. The data collected by us when you register for our e-mail notification service for the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration .

8) Data processing for order processing

8. 1 To process your order, we work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institute as part of the payment process, provided this is necessary for the payment process. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

8. 2 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, the payment will be processed via the payment service provider Amazon Payments Europe s. c a , 38 avenue J f Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we forward the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this. You can find more information about the data protection regulations of Amazon Payments at the following Internet address: https://pay. amazon. com/de/help/201751600

- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function Your end device operated with iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your terminal device.
For the purpose of payment processing, the information you provide during the ordering process together with the information about your order will be sent to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After payment is made, Apple will send your device account number and a transaction-specific dynamic security code to the originating website to confirm payment success.
If personal data is processed in the transmissions described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
You can find further information on data protection with Apple Pay at the following Internet address: https://support. apple. com/de-de/HT203027

- Klarna
If a Klarna payment service is selected, the payment will be processed via Klarna Bank AB (publ) [https://www. of course. com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data relating to the order will be processed (e.g. B Invoice amount, item, delivery method) for the purpose of identity and creditworthiness checks to Klarna, provided that you are hereby in accordance with Art. 6 para. 1 lit. a DSGVO have expressly consented to this during the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn. of course. com/1. 0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may remain continues to be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn. of course. com/1. 0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn. of course. com/1. 0/shared/content/legal/terms/0/de_at/privacy
.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we will pass your payment data to PayPal (Europe) as part of the payment process. S a right l et Cie, p. C A , 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency to credit agencies. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www. PayPal. com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain continues to be entitled to process your personal data if this is necessary for contractual payment processing.

- Mollie Payments
We use the payment service provider "Mollie", Mollie HQ. Keizersgracht 126, 1015CW Amsterdam, The Netherlands. If you select a payment method offered via the "Mollie Payments" payment service, the payment will be processed by the payment service provider Mollie B. V , Keizersgracht 126, 1015 CW Amsterdam, the Netherlands (hereinafter: "Mollie"). The individual payment methods offered via Mollie are communicated to the customer in the seller's online shop. These are iDEAL, Giropay, credit card, Apple Pay and Klarna. Mollie can use other payment services to process payments, for which special terms of payment apply, to which the customer may is pointed out separately. Further information on "Mollie Payments" is available on the Internet at https://www. molly com/de available.

- SOFORT
If you select the "SOFORT" payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will send your payment during the ordering process communicated information together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www. of course. com/sofort/datenschutz.

9) Contact for review reminder

Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address as a one-time reminder to submit a rating of your order for the rating system we use, provided you have given us your express consent to do so during or after your order according to Art. 6 para. 1 lit. a DSGVO have granted.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

10) Online Marketing

10. 1 Facebook pixel for the creation of custom audiences with extended data comparison
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook used in the mode of extended data comparison, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
Based on the user's express consent, if a user clicks on an advertisement placed by us on Facebook, the URL of our linked page will be appended by Facebook Pixel. After forwarding, this URL parameter is then written to the user's browser via cookie, which our linked page sets itself. In addition, specific customer data such as the e-mail address, which we collect on our website linked to the Facebook ad for transactions such as purchases, account logins or registrations, is recorded by this cookie (extended data comparison). The cookie is then read by the Facebook pixel and enables the data, including specific customer data, to be forwarded to Facebook. The information generated by Facebook is usually transmitted to a Facebook server and stored there; it may also be transmitted to the Facebook Inc. come in the US. To ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.
With the help of the Facebook pixel with extended data synchronization, Facebook is able on the one hand to use the visitors of our online offer as a target group for the display of advertisements (so-called. "Facebook Ads") to be precisely determined. Accordingly, we use the Facebook pixel with extended data synchronization in order to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. B. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called. "Custom Audiences"). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying. In this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called. "Conversion"). Compared to the standard version of Facebook Pixel, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www. Facebook. com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent is given in accordance with Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie that deactivates Facebook pixel tracking by clicking on the link below:
Deactivate Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.

10. 2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") . We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad served by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We only use Google Ads with your consent in accordance with Art. kind 6 para. 1 lit. a DSGVO a. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US. To ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

You can find more information about Google's data protection regulations at the following Internet address: https://www. google. de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www. google. com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not work or may only work to a limited extent if you have disabled the use of cookies.

Insofar as this is legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

10. 3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are placed in which browser and can thus prevent them from being displayed more than once. The processing takes place on the basis of your consent in accordance with Art. kind 6 para. 1 lit. a GDPR

In addition, GMP can use cookie IDs to Track conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, goes to the advertiser's website and buys something through that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you as follows according to our state of knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google If you have not logged in, there is a possibility that the provider will find out and save your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come in the US. To ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

If you wish to object to this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www. googleadservices. com to be blocked (s. https://www. google. de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can contact the Digital Advertising Alliance at the Internet address www. aboutads. info about the setting of cookies and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

You can find more information about the privacy policy of GMP by Google at the following internet address: https://www. google. de/policies/privacy/

10. 4 Google Maps

For the visual representation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.

10. 5 YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

11) Web Analytics Services

Google (Universal) Analytics

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google" ). Google (Universal) Analytics uses so-called "Cookies" are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server. broadcast in the USA and shortened there. To ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the data generated by the cookie and relating to your use of the website (incl. your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools. google. com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents the collection by Google Analytics within these Website prevented in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Disable Google Analytics
You can find more information about Google (Universal) Analytics here: https://policies. google. com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have cross-device reports created by Google (so-called "Cross-device tracking"). If you have activated "personalized ads" in your settings in your Google account and you have linked your Internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. The processing takes place in accordance with Art. 6 para. 1 lit. a GDPR based on your consent.

12) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR
Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that view them on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www. google. com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www. aboutads. info about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, to ensure an appropriate level of data protection, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses. Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www. google. com/policies/technologies/ads/.

14) Tools and Miscellaneous

14. 1 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and, if applicable, further data required by Google for the reCAPTCHA service to Google and takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US. Insofar as data is transferred to the USA, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

You can find more information about Google reCAPTCHA and Google's privacy policy at: https://www. google. com/intl/de/policies/privacy/

14. 2 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google through the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you have given your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed on our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US. Insofar as data is transferred to the USA, the provider has the so-called Implemented European Union Standard Contractual Clauses. In addition, we carry out a risk analysis on a case-by-case basis to ensure data protection that goes beyond the standard contractual clauses.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found under the following link: https://support. google. com/merchants/answer/7188525?hl=de

For more information about Google Seller Ratings privacy, please visit this link: https://support. google. com/google-ads/answer/2375474

14. 3 Growave

Our website uses Growave. This is a tool for managing customer ratings, wish lists and the smartsleep club, with which we provide our customers with loyalty points and give them the opportunity to receive rewards. For more information on how Growave handles user data, visit: https://www. growave. ok/legal.

14. 4 Hotjar

For the purpose of website analysis, Hotjar Ltd. technologies are used. , Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar") automatically collects data (IP address, time of visit, device and browser information and information about your use of our website ) is collected and stored, from which usage profiles are created using pseudonyms. Cookies can be used. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, express consent. Hotjar works for us on our behalf.

14. 5 Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order.

This serves to protect our overriding legitimate interests in optimal marketing by enabling safe shopping in accordance with Art. 6 para. 1 p. 1 lit. f GDPR The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of an order processing by a CDN provider (Content Delivery Network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. Individual access data is stored in a security database for the analysis of security anomalies. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered to use them. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you are already registered as a buyer for product use is automatically checked using a neutral parameter, the e-mail address hashed using a cryptological one-way function. Before it is sent, the e-mail address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.

14. 6 Social Media

14. 6 1 social media plugins from Facebook, Instagram, LinkedIn, Pinterest

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. B. press the Like or Share button.

14. 6 2 Our online presence on Facebook, Instagram, Youtube, Pinterest, Linkedin, Xing

If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO have given to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles will be created using pseudonyms. These can be used to e.g. B. Deliver advertisements on and off the Platforms that are believed to match your interests. Cookies are usually used for this. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook is an offer from Facebook Ireland Ltd. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a server of Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. More information (Information on Insights data) can be found here.

Opt out: https://www. Facebook. com/settings?tab=ads

Instagram is an offer from Facebook Ireland Ltd. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a server of Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. More information (Information on Insights data) can be found here.

Opt out: https://help. instagram. com/519522125107875

YouTube is an offer from Google Ireland Ltd. , Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt-out: https://adssettings. google. com/authenticated

Pinterest is an offer from Pinterest Europe Ltd. , Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually sent to a server of Pinterest, Inc. , 505 Brannan St. , San Francisco, CA 94107, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt-out: https://about. pinterest. com/de/privacy-policy

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is usually sent to a LinkedIn Corporation server, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

Opt out: https://www. linkedin. com/psettings/guest-controls/retargeting-opt-out

Xing is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.

Opt out: https://privacy. xing. com/de/datenschutzerklaerung/which-rights-can-you-enforce/right-of-objection

This is for the fulfillment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order and the transactional evaluation services in accordance with kind 6 para. 1 p. 1 lit. f GDPR required. Further details, including objections, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.

15) Rights of the data subject

15. 1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

Right to information according to Art. 15 GDPR: You have a right to information about your personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data was or will be disclosed, the planned storage period or. the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, the existence of an automated decision-making including profiling and Meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR if your data is forwarded to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
Right to erasure according to Art. 17 GDPR: You have the right to have your personal data deleted if the requirements of Art. 17 para. 1 GDPR. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the correctness of your data, which you dispute, is checked, if you refuse to delete your data due to inadmissible data processing and instead the restriction of the processing of your data request if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
Right to information according to Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR:You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible;
Right to revoke granted consent in accordance with Art. 7 para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the point of revocation;
Right to complain according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence , your place of work or the location of the alleged violation.

15. 2 Right of objection

If we process your personal data as part of a balancing of interests on the basis of our overriding legitimate interest, you have the right at any time to object to this processing for reasons that arise from your particular situation with effect for the future.

If you exercise your right to object, we will stop processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If we process your personal data in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise the objection as described above. If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

16) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. B. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Art. 6 para. 1 lit. A GDPR is saved this data until the person concerned revokes his consent.

Are there any legal retention periods for data that are collected within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b GDPR are processed, these data are routinely deleted after the retention periods have expired, provided they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.